Break through the Noise: Inventive Marketing
Friday May 22
1:30 – 4:30 p.m.
In this workshop, HarperCollinsCanada’s Marketing Director, Cory Beatty, discusses the creative methods he has used to market his clients’ books and brands. With suggestions for how writers can adopt similar methods for their own marketing, Cory explores new mediums and strategies for increasing exposure, creating interest, and, ultimately, reaching readers.